Digital Marketing
Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.
PROFESSIONAL COURSE IN DIGITAL MARKETING INCLUDES:
COURSE OBJECTIVES
Digital marketing is important because it connects a business with its customers when they are online, & is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing.
CAREER OPPORTUNITIES
Digital marketing is extremely important in today's day and age. It helps focus on targeted audiences with a global reach, unlike traditional marketing, bringing in high revenue with little investment. It is conversion-led and can easily be monitored. Damage control is also easy with digital marketing
1. Digital Marketing Manager
2. Search Engine Optimizer:
3. Social Media Marketer:
4. Content Marketer:
5. Email Marketer:
6. SEM:
7. Content Creator for AR- VR
8. SEO Specialist for Voice Assistants
9. Video Production for social media platforms
10. Automation Expert
11. Paid Media Specialist
12. Data Analyst
13. Web Developer
PRE-REQUISITE:
Any Student or Professional in the field of Business or Information Technology sectors, student from any stream. Advertising Agencies, Design houses, Architects, Digital Studios, Software Firms, Publishing Houses (be the newspaper, magazine or book) also have a constant need for graphic designer and other designers in TV, Films and Multimedia industry. These courses are open for anyone and everyone who has a thirst for knowledge and passion for learning. We encourage students on all levels and from all backgrounds to learn and pursue a career in a field of their interest. Putting any eligibility criteria on these courses would be delimiting someone’s desire to learn and grow with Digital Literacy.